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Laura Vielhauer

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Short Courses

SOS Short Course #1

Introduction to Waterborne Coatings Technology

Laura Vielhauer: The DOW Chemical Company


Course Objectives:

  • Learn about the major types of waterborne coatings (e.g., alkyd, epoxy, urethane, acrylic)

  • Understand what factors affect the application, cure and performance of waterborne coatings

  • Identify appropriate applications for waterborne coatings, including suitable substrates, service environments, and performance expectations


Laura Vielhauer received her Bachelor of Science in Chemistry from Ursinus College in Collegeville, PA and joined Rohm and Haas Company in 1995 as a Scientist in their Industrial Coatings group. She has spent the last 21 years at Rohm and Haas, now The Dow Chemical Company, focusing on coatings and sealants for various industrial and building products applications, including concrete, metal, and wood applications. She is currently a Technical Service Group Leader for Dow Coating Materials at the Collegeville, Pennsylvania facility, where her responsibilities include developing new resins for waterborne industrial finishes for metal and wood substrates, and assisting coatings manufacturers in their formulation development. She is a member of the American Chemical Society and SSPC.

SOS Short Course #2


Loretta Harland's Mastering Innovation through Project Management

“Creativity and structure are both required for successful innovation. Explore opportunities to combine these skills into the creation of innovative new products.”


During this program, participants will discover concepts that enable them to:

  • Demystify the Role of the Innovator- The ideal job description


  • Replace Myths with Methods - What Really Sparks Innovation?


  • Develop a Cultural Innovation Machine - Capture Ideas and Avoid Losing the Best Ones in the Shuffle


  • Execute and Implement with Discipline and Governance - Transform from “fuzzy front end” to the “race to the finish”



Loretta Harland draws upon her experience to provide insightful and interactive training in innovation and project management. She helps her clients optimize their business results by demonstrating how to use best practices to deliver quality projects on time and within budget. Loretta is a former toy company executive who has led international innovation, engineering, and new product development, launching up to one hundred new products a year. To achieve this, Loretta’s team developed lean product development and project management processes, bringing large quantities of new products to customers 30% faster. Loretta holds degrees in mechanical engineering technology and industrial technology and is a certified Project Management Professional® (PMP) through the Project Management Institute.